Send your data in any format. We deliver it to every one of your manufacturer, rep, and distributor partners.

FlowConnect is the effortless way to syndicate product data, pricing, quotes, orders, invoices, commissions and POS across the industrial supply chain — to the exact rep, distributor and manufacturer partners you choose. You send it however you already have it. We do everything else.

Any format accepted · Simple to connect · Pull your data out however you like
FlowConnect network home
Any format in
XLSX · CSV · PDF · EDI · email
Auto-transformed
Delivered to your partners
Trusted Across the Channel
NTS Power Sales Associates Energy Reps Engineer Sales Powerlink Adanac

Working with us takes exactly one step: send us your data.

No reformatting. No data-prep project. No splitting one clean file into six for a legacy exchange. You send it in whatever shape you already have — and we take it from there.

1

You send it

Upload a file, send an email, POST to an API, drop it in an EDI mailbox — or let us integrate into your system and pull it for you. In literally any format. You change nothing.

2

We transform it

Our proprietary AI and analytics engine normalize, clean and map your data on our side. No manual mapping, no vendor-specific templates, no work for you.

3

Your partners get it

Delivered to the exact partners you designate. They pull it however they want — download, API, EDI — or run it live in the Flow platform.

YOU — ANY METHOD TRUSTED PARTNERS File upload Email API endpoint EDI mailbox FlowConnect SYNDICATION HUB SouthwireManufacturer EatonManufacturer Power Sales AssociatesRep firm Energy RepsRep firm GraybarDistributor RexelDistributor
Send once, any way you like — FlowConnect syndicates it to the exact partners you choose.
No other data exchange lets you send data in any format and does all the work for you.

Pick your side of the channel

FlowConnect works for everyone in the deal — and the payoff is different for each.

For manufacturers

Syndicate once. Reach your entire network.

Stop maintaining a dozen formats for a dozen destinations. Send FlowConnect your data one time, in whatever shape you have it, and it flows — clean and current — to every rep and distributor you designate.

  • Send in any format — we do 100% of the transformation
  • Deliver product, pricing, orders, invoices, commissions & POS
  • You choose exactly which partners see which data
  • Need help cleaning or prepping data? Our team runs that for you
Get a manufacturer demo →
Manufacturer overview
Sell-through & coverage
Across your whole channel
For distributors

Live pricing, orders and product data — automatically.

Every manufacturer and rep you work with, piped directly to you and always current. Send your POS back the same way. Pull it into your ERP, or run it live in Flow.

  • Manufacturer pricing, spec sheets and order status, live
  • Send POS in — including the NEMRA POS standard we adhere to
  • Pull everything into your own system, or run it in Flow
  • Simple to connect and start receiving
Get a distributor demo →
Syndicated product catalog
Every line you carry
Pricing & specs, always current
For rep firms

The dedicated EDI and data integration service reps never had.

Reps have always been left out of the data exchanges. Not anymore. FlowConnect gives your agency its own EDI mailbox on Flow's Tier-1 VAN network — plus API, portal and email integrations — so every distributor and manufacturer's data pipes directly to you in one live feed. A genuine game-changer for how you run.

  • Your own EDI mailbox on Flow's Tier-1 VAN network
  • All your distributor + manufacturer data in one live feed
  • No more logging into a dozen manufacturer portals
  • Pull it into any system — or run the whole business in Flow
Get a rep demo →
Rep trading partners
One live feed
Every distributor & factory
EDI and Data Service

A Tier-1 VAN network and a data service in one.

Flow runs a Tier-1 VAN network, so you can trade documents electronically with any partner running EDI, anywhere — we speak X12 and EDIFACT and translate to whatever the other side needs. And our team runs the data service behind it: cleaning, mapping and prepping your data for distribution so every partner gets it right. Reps finally get an EDI and data service of their own.

Your mailbox
FlowConnect VAN
Any EDI partner

Get Data Flowing

Order pipeline Live O-10432Southwire Shipped O-10450Eaton In production O-10461Hubbell Delivered O-10475Siemens Delayed

Never ask “Where’s my stuff?” again

Real-time PO and shipment status across the whole channel — confirmed, in production, shipped or delayed — with proactive alerts the moment a ship date slips. Role-based, so every partner sees exactly what they should.

POS by month $2.26M YTD $316kJan $339kFeb $407kMar $362kApr $429kMay $407kJun

Point-of-sale across every distributor and line

Sell-through pulled straight from your distributors, rolled up by month, line and location — including the NEMRA POS standard we adhere to. Send POS in, or see it live.

Channel analytics +14% YoY Sell-through$2.26M Active partners18 Fill rate97% JanFebMarAprMayJun

Channel analytics that stay current

Sell-through, pipeline, top distributors and what’s flowing in — every metric built on live data from across your network, not last quarter’s spreadsheet.

Open by design. Your data, your control.

You don't have to use the Flow platform to be on the network. Anyone can connect and pull data out by download or API. You decide who can see and access each piece.

SOC 2
Pending certification
Role-based
You control who sees what
You own it
Export or delete anytime
99.9%
Uptime

Get your data where it needs to go.

Send it once, in any format, and reach every manufacturer, rep and distributor who needs it.